Menlyn Mall was buzzing with excitement this weekend as global smart device brand HONOR took over the shopping centre for a lively and interactive activation that brought together technology, sports, and entertainment under one roof. The energy was electric as shoppers gathered around the Vodacom 4U, MTN, Cell C, Telkom, and Hi Store outlets between 12H00 and 13H00 on Saturday, where the HONOR team joined by some of Mzansi’s biggest names turned a routine shopping trip into an unforgettable experience.
Soccer stars Ronwen Williams and Themba Zwane, along with rugby icons and fan-favourite entertainers Wiseman Mncube, Penny Ntuli, Lindough, and Dedrick shoots, rolled up their sleeves and stepped behind the counters, joining sales teams to engage directly with shoppers. Their charm, energy, and humour made the one-hour activation feel like a festive celebration with laughter, selfies, and spontaneous dance-offs lighting up the mall.
Fred Zhou, HONOR South Africa CEO said, “We wanted to come closer to our consumers not just by speaking to them, but by meeting them where they are. The Menlyn Mall takeover was our way of stepping into their world, celebrating their energy, and showing that HONOR is truly a part of their everyday lives.”
In true HONOR spirit, anyone who purchased an HONOR device during that hour walked away with an exclusive HONOR gift, sparking even more excitement and a friendly rush across all participating stores. The activation not only showcased the brand’s vibrant personality but also reinforced its deepening connection with South African consumers. Delighted shoppers bumped into local stars while they were shopping and walked away with exclusive HONOR gifts.
As shoppers left with their new devices and gifts in hand, it was clear that HONOR’s Menlyn Mall takeover was not just about sales it was about creating moments of joy and connection. The day ended on a high, proving once again that HONOR knows how to make technology fun, interactive, and unmistakably South African.
